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There are always positive and negatives sides of every story. We ask this questions again: should we be driving the home performance industry to focus on promoting health benefits as a way to stimulate growth and potentially spur market transformation?

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Our Executive Director, Charley Cormany lives and works in Sonoma. In last months blog, he recounted his experience with the Northern California wildfires. During the fires and the dealing with the aftermath, he noticed misconceptions many people have about air quality and home performance. 

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SonomaFire

When there is a wildfire the air quality suffers greatly. Unfortunately, people affected by the Northern California fires had to learn about PM2.5 and N95s ratings on face masks. Perhaps this presents the opportunity to further educate the public on other building science principles and practices too.

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