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a utility meter in front money saved from energy efficiency programs

California home performance contractors have been a secondary part of the incentive process for years. Recent legislation is bringing positive changes.

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Happy HVAC crew member installing a mini-split heat pump

Trade group membership is about more than discounts. Joining is also about supporting advocacy, helping build a community and having access to resources.

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EFCA applies advocacy to the California Energy Efficiency industry

As a trade organization, Efficiency First is responsible for Advocacy in Washington DC. EFCA is responsible for California. Here are the challenges.

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Indoor air quality is one of the side benefits of energy efficiency upgrades

Contractors are often too focused on the rebates and energy efficiency. The industry has to do a better job of highlighting the other benefits of upgrades.

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Google Home Service Ads for HVAc contractors in Bay Area

Google has been testing a new product in the Bay Area, called Google Home Services Ads (HSAs). Recent updates are bad news energy efficiency contractors.

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Logos

Posted by Charley Cormany, EFCA Executive Director No it’s not married or money or mad it is the word modeled. More specifically it is the process of using models to predict reality or future outcomes. Our industry has relied on energy models for years to determine how to achieve energy savings. The dependence on modeling has had a serious negative impact on the industry. We should consider how we use this tool – that’s right it is just a tool

StayGolden flag

Posted by Charley Cormany, EFCA Executive Director Those might be tough words to hear to those of you that have ignored the warnings and built your business around a rebate program, but it’s true. Energy Upgrade California in its current configuration is not sustainable. Our state’s effort to build an effective incentive program to stimulate residential energy efficiency has by and large been a failure. The EUC incentive program is complicated, overly burdened with paperwork, and not effective. The implementation

The Whitehouse

Posted by Charley Cormany, EFCA Executive Director After years of doing the same thing and expecting a different result there is finally some real change on the horizon for the energy efficiency industry. Last week the California legislature passed SB 350, also know as the Clean Energy and Pollution Reduction Act of 2015. Initially presented during the Governor’s inaugural speech, it quickly became know as the 50/50/50 plan. While the oil industry shot back and forced the removal of the