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The Biggest Barrier to Electrifying Buildings is not Technology


As California marches to an all-electric future, there will be challenges along the way. Market transformations require the coordination of multiple efforts. There are often significant barriers in policy or technology, which may be true in this case. There might be a bigger problem with going all-electric, and it is not related to technology.

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2020 Changed Everything – Including the Home Performance Industry


No matter who you are, you probably will never forget 2020. The pandemic has affected the whole planet, and the world has changed. Events we once only dreamed of or saw in science fiction movies are now part of the collective experience. There is light at the end of the tunnel, but we still have a way to go.

There were good things for all of this year’s pain and hardship, especially for climate change awareness and energy policy. The question is, what does the future hold for the energy efficiency industry, and what can we do to prepare?

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Why are Contractors Still Pushing Gas Furnaces?


California is blazing a path to all-electric homes. But replacing natural gas as our primary residential energy source will be a challenge. The real problem is shifting the perception of the market and encouraging large scale adoption. The technology to make this change exists today, so what is the real barrier to supporting all-electric homes?

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