Vision & Mission
Efficiency First California supports the widespread adoption of energy efficiency measures combined with clean energy. We represent and support contractors who encourage this effort, working with California's policymakers and industry. Our goal is to accelerate the growth of the clean energy industry by voicing the contractor's perspective. We provide education, to contractors and consumers, on the multiple benefits of energy efficiency and carbon-free energy. We advocate for policies that support successful business models and rely on science-based approaches to achieve these objectives.
Supporting a fact-based approach – Rely on facts provided by science and measurement
Ensure successful business model for contractors – Contractor must make profits and sustain the growth of their companies.
Support industry growth – For both Energy Efficiency and Clean Energy industries