News - Marketing
In my experience, contractors in the home performance field usually try to throw a wide marketing net to reach customers. They set up Google AdWords to target heating and cooling, insulation, and energy audit keywords because those seem like the only options. As Mike Rogers said “Don’t expect the words “home performance” to make your phone ring.”
To no one's surprise, Google is trying to get into the same space as HomeAdvisor, Porch, and Angie's List. Like these other businesses, it wants to be the UBER of home services. To get into the space, it has been testing a new advertising product in the Bay Area, called Google Home Services Ads, or HSAs. On the surface, it looks like another lead generation service, but according to Energy Circle, more recent updates are bad news for home performance and energy efficiency contractors.