About Us

Home performance contractor insulating an atticEfficiency First California (formerly CBPCA) is a 501(c)(6) nonprofit trade association organized in 2001.      

CBPCA has been California’s premier home performance advocate and a leader of the home performance industry’s growth.  CBPCA has trained contractors and provides them access to a vibrant home performance contractor community and valuable industry-related knowledge.  Efficiency First California/CBPCA’s high-level industry partnerships benefit the home performance contractors and the homeowner.  CBPCA has participated in every Home Performance with ENERGY STAR® program in California since 2002. 

Efficiency First California Mission

To lead the growth of, and advocate on behalf of, California’s home performance industry by supporting home performance contractors and those with whom they work, providing access to a vibrant contractor community, helping develop and disseminate systematic industry-related knowledge, and creating partnerships among like-minded organizations.

Efficiency First California is your advocate in the Home Performance Industry

Bringing the Voice of Home Performance to Policy Decisions

Home performance contractors are on the frontlines of a paradigm shift in California energy policy called market transformation. This transformation is driven by State energy goals and incentive programs run by government and utility partners across the state. As the marketplace evolves to deliver deeper and longer-lasting energy reductions, home performance contractors play an increasingly vital role in shaping the future of energy efficiency in California.  

Now more than ever, the voice of home performance professionals is needed to inform decision makers and shape policies to ensure success. We do that through advocacy.

Exactly what is advocacy?  Advocacy is the political process by which we influence public policy and resource allocation decisions within political, economic, social, and institutional systems. Through our advocacy activities, Efficiency First California (EF California) serves as the “voice” of the home performance industry with state regulatory agencies such as the California Public Utilities Commission (CPUC) and California Energy Commission (CEC), the state’s four Investor Owned Utilities (IOUs), two Regional Energy Networks (RENs), and many local and regional governments. 

How does EF California fulfill its role as California’s home performance industry advocate? We work closely with you, our members, to identify issues and challenges important to home performance success and to bring those concerns and recommendations to regulatory, government, and utility partners. We monitor marketplace developments to ensure the contractor’s voice is consulted early and often as programs and policies are designed. We monitor legislation and provide industry comment as bills are developed. And we seek alliances with industry partners in HVAC, insulation, and efficiency related industries to build strong partnerships. To be truly effective these advocacy activities, we work hard to keep you informed, to solicit your input, and to listen to what you have to say.  Only then can we be prepared to speak on your behalf in these various forums.

What is your role in an effective advocacy process? When talking with home performance contractors we often hear: “We need to get together, make a plan, and get these people to listen to us before they make decisions that affect the way we do business.” That is exactly what EF California is doing with your help. We encourage you to get involved. As an individual, it is difficult to make your voice heard in the policy making process. As a community of home performance professionals, however, we have the power to inform and influence decisions that affect our businesses and our customers. We want to know what you think. Therefore as we publish information and industry news in our newsletter or on our Website, we will always provide a way for you to give us feedback.